Non-Fiction Books

If you sell products, solutiuons, or services to engineers, scientists and technical professionals, many of the typical “marketing” techniques simply don’t work. Unlike consumer customers and non-technical business-to-business customers, engineers have unique perspective, approaches, and decision-making processes. They’re smart, they’re a little nerdy, and don’t want to be “sold to.”

If you don’t know how to communicate effectively—giving engineering customers the information they want how they want it—you risk frustration, delays, and lost sales.

Whether you offer products, solutions, or services, this guide will teach you how to capture the attention of engineering and technical customers, engage their interest, speak their language, and guide them along the decision-making pathway to close your sale.

About the Author: Anne Corning, MBA, has been providing successful B2B marketing engagement strategies for leading engineering, medical, and high tech companies for 25 years, helping them land millions of dollars in sales.